Kljub regulatornim omejitvam EU glede državne pomoči se da ustanoviti nacionalnega letalskega prevoznika. Če le obstaja strateški interes in politična volja. Zadnji primer v seriji je ustanovitev nove letalske družbe ITA (Italia Trasporto Aereo SpA), ki bo pričela delovati 15. oktobra letos (po dokončnem bankrotu Alitalia). Pri tem pa bo ITA na dražbi poskušala kupiti blagovno znamko AIitalie (da ne bo stroška glede novega “brandiranja” letal). Italijanska vlada je v pogajanjih z Evropsko komisjo dosegla še, da sme v treh letih novi letalski družbi ITA podeliti za 1.35 milijarde evrov državnih pomoči.

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Italy’s new state-backed airline, Italia Trasporto Aereo SpA, will seek to buy the Alitalia name in time for its start of service in mid-October, according to people familiar with the matter.

A market-price auction of the brand was outlined in a decision released Friday by the European Commission. It’s one of the measures required in order to consider ITA a separate entity from the 74-year-old Alitalia, which is being wound down after losing money for decades. The sale of the iconic name could take place as soon as next week, said the people, who asked not to be named because the plans aren’t public.

Transfering control of the brand to ITA has been a key goal of the government in Rome as it seeks to retain Alitalia’s identity while giving the new, smaller airline a fresh start. But the European Union’s antitrust chief, Margrethe Vestager, insisted that the economic interests of the new carrier be separated from its deeply indebted predecessor. The sides wrangled for months over matters including routes, staffing and equipment.

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A quick sale of could favor ITA, which inherits planes already outfitted with Alitalia’s green, white and red livery. The short time frame limits the time potential rivals will have to assess any competing bids for the brand. The new airline has ready access to cash — Italy can inject 1.35 billion euros ($1.6 billion) into it over the next three years.

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ITA will start operations on Oct. 15. Its chairman, former Fiat Chrysler executive Alfredo Altavilla, plans a much leaner company with no more than 2,800 workers focused on the most profitable routes.

Vir: Bloomberg