Astroturfing (pomen: the deceptive practice of presenting an orchestrated marketing or public relations campaign in the guise of unsolicited comments from members of the public) je orkestrirana praksa množičnega zavajanja (trženja) na družbenih omrežjih, ki prihaja iz enega vira. Po domače rečeno, gre za prakso, ko nek naročnik prek različnih naslovov (fake računov) razpošilja enako ali podobno sporočilo z namenom množičnega dezinformiranja oziroma dajanja vtisa, da gre za množično, vseljudsko podporo neki ideji.

Evo, spodaj je primer astroturfinga glede spodbujanja ukrajinske vojne. Kot lahko vidite, je večina sporočil, ki navidez prihaja iz nepovezanih računov, povsem identična (oziroma obstaja nekaj variacij istega sporočila), in sicer, da je bilo oboroževanje Ukrajine najboljša možna uporaba davkoplačevalskega denarja v zadnjih desetletjih, da je edini problem, da ni bilo poslanega dovolj orožja in dovolj hitro, da Ukrajina plačuje z življenji njenih sinov in hčera in da je treba Ukrajini poslati še več orožja.

Le kdo bi lahko bil v ozadju te naročene kampanje?

Fellaraktar🇺🇦@fellaraktar – 14:46 UTC · May 29, 2023As a British citizen I want to say that arming Ukraine is the single best use of tax payer money for decades

My only criticism is that the west aren’t sending enough, fast enough

Ukraine is paying for political posturing with the lives of their sons and daughters

Do more now

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Karen Goetz📯🇺🇦 @KarenGoetz362 – 22:18 UTC · May 29, 2023As a German citizen I want to say that arming #Ukraine is the single best use of tax payer money for decades. My only criticism is that the west aren’t sending enough, fast enough. Ukraine is paying for political posturing with the lives of their sons and daughters. Do more now!

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Oksanna Oricia (Оксана Збігла) 🇺🇦🇨🇦 @Roxanne_Oricia – 1:46 UTC · May 30, 2023As a 🇺🇦 #Canadian I want to say that arming #Ukraine is the single best use of taxpayer money in decades.

My only criticism is that the west isn’t sending enough, FAST enough.

Ukraine is paying for political posturing with the lives of their sons & daughters.
#ArmUkraineNow ✊🏼

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Thomas C. Theiner @noclador – 4:57 UTC · May 30, 2023As an Italian citizen I want to say that arming Ukraine is the single best use of taxpayer money for decades.
My only criticism is that the west aren’t sending enough, fast enough.
Ukraine is paying for political posturing with the lives of their sons and daughters.
Do more now!

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brit engr 🇬🇧 🏴󠁧󠁢󠁥󠁮󠁧󠁿🇺🇦 @brit_engr – 8:15 UTC · May 30, 2023As a British citizen, I want to say that arming Ukraine is the single best use of taxpayer money for decades.
My only criticism is that the West aren’t sending enough, fast enough.
Ukraine is paying for political posturing with the lives of their sons and daughters.
Do more now!

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bitiv @bitiv30 – 9:29 UTC · May 30, 2023As a #Romanian citizen, I want to say that arming #Ukraine is the single best use of taxpayer money for decades. My only criticism is that the West isn’t sending enough, fast enough. Ukraine is paying for political posturing with the lives of its sons and daughters. Do more now!

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Anne @KidsFromUkraine 🌷❤🌻 @AnneFella – 17:03 UTC · May 30, 2023As a 🇳🇱#Dutch citizen I want to say that arming #Ukraine is the single best use of taxpayer money in decades. My only criticism is that the west isn’t sending enough, FAST enough. Ukraine is paying for political posturing with the lives of their sons & daughters. #ArmUkraineNow

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Thibaud Ochem @Thibaud_Ochem – 18:51 UTC · May 30, 2023As a 🇫🇷 citizen I want to say that arming #Ukraine is the single best use of taxpayer money 4 decades. My only criticism is that the West isn’t sending enough, fast enough.🇺🇦is paying 4 political posturing with the lives of their sons & daughters. Do more now! #weapons4Ukraine

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MH @Mickhavoc – 1:14 UTC · May 31, 2023As a Canadian citizen I want to say that arming #Ukraine is the single best use of taxpayer money for decades. My only criticism is that the west aren’t sending enough, fast enough. Ukraine is paying for political posturing with the lives of their sons and daughters. Do more now

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Bogdan Stech @BogdanStech – 22:07 UTC · May 31, 2023As a #Poland citizen, I want to say that arming #Ukraine is the single best use of taxpayer money for decades. My only criticism is that the West isn’t sending enough, fast enough. Ukraine is paying for political posturing with the lives of its sons and daughters.

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Well, by now you will have understood the idea …

There are many more such tweets.

In total I count more than one hundred by various NAFO troll accounts. All the tweets were issued between May 29 and June 6.

This is astroturfing on a fairly sophisticated level:

Astroturfing is the practice of hiding the sponsors of a message or organization (e.g., political, advertising, religious or public relations) to make it appear as though it originates from and is supported by grassroots participants. It is a practice intended to give the statements or organizations credibility by withholding information about the source’s financial backers. The term astroturfing is derived from AstroTurf, a brand of synthetic carpeting designed to resemble natural grass, as a play on the word “grassroots”. The implication behind the use of the term is that instead of a “true” or “natural” grassroots effort behind the activity in question, there is a “fake” or “artificial” appearance of support.

I wonder whose taxpayer money gets wasted on it.

Yesterday the Russian President Vladimir Putin had a public talk with war correspondents. Yekaterina Agranovich, a blogger, asked him about ‘western’ propaganda and the people deceived by it. Putin responded:

The information space is a battlefield, a crucial battlefield.So, if someone uploads or writes something and provides an address, this is one thing. However, if there is no address and it is not clear who is writing or speaking, this is a completely different story. You and I are well aware that you can post things online using well-known technical means, and you can make it look like millions of people have seen these videos and commented on them when in fact there is just one person behind it who simply uses modern technology to replicate it endlessly. But, of course, there certainly are people who have a certain frame of mind, and they can express their point of view.

What can we do to oppose this? I think this audience will know what I mean. This can and should be countered not so much by restrictions or administrative or law enforcement constraints, but by effective work in the information environment on our part. And I am really counting on your help.

Well, he did not talk to me. And no, I do not post at Moon of Alabama to help Russia or Putin, but to lay things out as I see them. If that is at times consistent with whatever this or that other public person says, it is likely to be a coincidental and temporary state.

Vir: Moon of Alabama