Zakaj je David zmagal proti Goljatu

Če imate stil pripovedovanja Malcolma Gladwella vsaj četrt tako radi kot jaz, boste verjetno zelo hitro kupili njegovo knjigo David and Goliath: Underdogs, Misfits, and the Art of Battling Giants, ki je izšla pred dvema dnevoma in je že dostopna na Amazonu. Gre za gladwellovsko slikovito dokazovanje prek življenjskih zgodb, da so prednosti “palčkov” običajno večje in slabosti “velikanov” manjše, kot jih znamo zaznati vnaprej. Ekonomisti bi rekli, da gre za asimetrijo informacij.  Zato so zmage palčkov tako presenetljive. No, za kritike je knjiga “premalo presenetljiva”.

Tukaj je recenzija iz New York Timesa:

As Mr. Gladwell specifies, “David and Goliath” sets out to explore two — just two — ideas. The first is that there is greatness and beauty in David-Goliath fights, at least when the underdog wins. The second is that “we consistently get these kinds of conflicts wrong” by failing to realize that giants have weaknesses, and that underdogs can accomplish the unexpected. If “David and Goliath” were a more serious book, it would have to apply that thought to terrorism. But, as Dr. Taubman implies, Mr. Gladwell is not in the business of providing disturbing information.

In njegova zgodba na TED talku: